Job Description:

We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area

This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive.

The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.

About the job

Senior Marketing Specialist

Ellesmere Port (Hybrid)

Up to £43K

What You'll Get

• Up to £43K basic
• 25 days annual leave + Bank Holidays
• Company pension scheme
• Company laptop and phone
• Hybrid working 

Role & Responsibilities

• Own and deliver the digital channel planning
• Act as the internal digital subject-matter expert
• Identify opportunities for selective non-digital marketing activity
• Manage performance through hands on operational marketing activity
• Drive continuous optimisation of lead generation
• Monitor campaign effectiveness and adjust investment to maximise ROI
• Continuously improve the end-to-end digital customer journey
• Identify opportunities & actively enhance UX, CRO and engagement
• Own digital reporting and performance dashboards (GA4, Looker Studio or equivalent)
• Analyse customer behaviour and campaign performance
• Own and collaborate with colleagues on SEO plans, activities and organic performance
• Collaborate with international teams to localise content effectively for IE and UK markets
• Manage relationships with external digital agencies and technology partners
• Own the local marketing budget
• Set clear KPIs, evaluate agency performance and drive continuous improvement
• Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
• Ensure alignment between local and international marketing strategies 

Skills & Experience Required

• 5+ years’ experience in a digital or performance marketing role
• Proven experience managing PPC and paid social campaigns with measurable ROI
• Experience managing agencies and external partners
• Strong understanding of analytics platforms (GA4, Looker Studio or similar)
• Familiar with CRM systems – Hubspot experience advantageous
• Commercially minded with strong performance focus
• Data driven decision maker

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